JD Lingxi Launches NFT Gifting on JD.com as Digital Collectibles Enter a Regulated Era Under New Standards
JD.com-backed Lingxi has rolled out a gifting feature on its digital asset marketplace, with new issuances starting December 15 and the timing for existing assets to be announced. The update follows Lingxi’s recent public beta and signals a strategic push to broaden access to digital collectibles and related NFT services within the JD ecosystem. Market participants should monitor governance and compliance as the platform scales.
Reflecting broader policy dynamics, China has issued risk-control guidance and national standards to govern culture digital assets, bridging voluntary exploration with formal regulation. The measures define participant qualifications, risk controls, and valuation practices for digital assets, shaping how platforms like Lingxi structure offerings and protect investors in a regulated market.
Industry observers view Lingxi’s revival as reinforcing the view that digital collectibles are digital equity certificates—a commodity rather than a financial asset. Zhu Youping, Rotating Chairman of the Blockchain Special Committee of the China Communications Industry Association, notes the restart aligns with China’s move toward regulated digital asset markets.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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