MSCI Hardball Strategy: What Did the 12-Page Defense Open Letter Say? As a finance and blockchain translation expert, you are familiar with the slan
MSCI is considering excluding companies with a high proportion of digital assets from its global index, triggering a strong backlash from the Strategy team.
Original Title: "Strategy Takes on MSCI: The Ultimate Defense of DAT"
Original Author: KarenZ, Foresight News
The game regarding the development of the Digital Asset Treasury (DAT) industry is still ongoing.
In October, the global index provider MSCI put forward a proposal to exclude companies with 50% or more of their assets in digital assets from its Global Investable Market Index. This move directly threatens the market position of digital asset treasury companies represented by Strategy and could even reshape the entire flow of capital in the digital asset treasury industry.
According to data compiled by Bitcoin for Corporations, 39 companies could be excluded from the MSCI Global Investable Market Index. JPMorgan analysts previously warned that the exclusion of just Strategy alone could lead to nearly $2.8 billion in passive outflows, and if other index providers follow suit with this rule, outflows could reach as high as $8.8 billion.

Currently, the consultation period for MSCI's proposal will continue until December 31, 2025, with the final conclusion expected to be announced by January 15, 2026, and any adjustments will be formally implemented in the index review process in February 2026.
Facing this urgent situation, on December 10th, Strategy submitted a strongly worded 12-page open letter to the MSCI Stock Index Committee, jointly signed by the company's Executive Chairman and Founder Michael Saylor and President and CEO Phong Le, clearly expressing firm opposition to the proposal. The letter stated: "This proposal is severely misleading and will have profoundly destructive consequences on the interests of global investors and the development of the digital asset industry. We strongly demand that MSCI fully withdraw this plan."
Strategy's Four Core Defense Arguments
Digital Assets are the Revolutionary Foundation of Financial System Transformation
Strategy believes that MSCI's proposal underestimates the strategic value of Bitcoin and other digital assets. Since Satoshi Nakamoto introduced Bitcoin 16 years ago, this digital asset has gradually grown into a key part of the global economy, with a current market capitalization of around $1.85 trillion.
From Strategy's perspective, digital assets are far more than simple financial instruments; they represent a fundamental technological innovation capable of reshaping the global financial system—enterprises investing in Bitcoin-related infrastructure are building a new financial ecosystem, akin to leading companies in history that deeply engaged with a single emerging technology.
Similar to the 19th-century Standard Oil's deep drilling for oil extraction and 20th-century AT&T's nationwide telephone network construction, these enterprises, through forward-looking investments in core infrastructure, laid a solid foundation for subsequent economic transformation, eventually becoming industry benchmarks. Strategy believes that companies currently focusing on digital assets are following the path of these "technology pioneers" and should not be simplistically dismissed by traditional index rules.
DAT Operates as a Business Enterprise, Not a Passive Fund
This is the core argument Strategy makes—Digital Asset Treasury entities (DATs) are operational businesses with a complete business model, rather than passive investment funds holding Bitcoin. While Strategy currently holds over 600,000 Bitcoin, its core value does not rely on Bitcoin price fluctuations but on designing and launching unique "digital credit" instruments to create sustainable returns for shareholders.
Specifically, the "digital credit" instruments issued by Strategy include various types of preferred stocks covering fixed dividend rates, floating dividend rates, different priority levels, and credit protection clauses. By selling these instruments to raise funds used to accumulate more Bitcoin, as long as Bitcoin's long-term investment return exceeds Strategy's USD-denominated funding costs, it can provide stable returns to shareholders and clients. Strategy emphasizes that this "active operations + asset appreciation" model, distinct from the passive management logic of traditional investment funds or ETFs, should be considered a normal operating business.
At the same time, Strategy also questions why oil giants, real estate investment trusts (REITs), timber companies, and other entities can hold a concentrated single asset class without being classified as investment funds and excluded from the index. Establishing special restrictions only on digital asset companies evidently contradicts industry fairness principles.
A 50% Threshold for Digital Assets Is Arbitrary, Discriminatory, and Impractical
Strategy points out that MSCI's proposal adopts discriminatory standards. Many large companies in traditional industries also hold a single asset class in their assets, including oil and gas companies, real estate investment trusts, timber companies, and power infrastructure enterprises. However, MSCI has only established special exclusion criteria for digital asset companies, which constitutes obvious unfair treatment.
From an implementation feasibility standpoint, this proposal also faces significant issues. Due to the volatile nature of digital asset prices, the same company may repeatedly enter and exit the MSCI Index within a few days due to asset value fluctuations, causing market confusion. Furthermore, differences between accounting standards (U.S. GAAP and international IFRS standards treat digital assets differently) will result in companies with the same business model receiving disparate treatment based on their jurisdiction.
Violating Index Neutrality Principle by Injecting Policy Bias
Strategy believes that MSCI's proposal fundamentally involves a value judgment on a certain type of asset, contravening the basic principle that index providers should maintain neutrality. MSCI claims to provide the market and regulatory bodies with a "comprehensive" coverage of its indices, aiming to reflect the "evolution of the underlying stock market" and should not make judgments on the "merit or suitability of any market, company, strategy, or investment."
By selectively excluding digital asset companies, MSCI is effectively making a policy judgment on behalf of the market, something index providers should avoid.
Contradicting the U.S. Digital Asset Strategy
Strategy particularly emphasizes that this proposal is in conflict with the Trump administration's strategic goal of advancing U.S. leadership in digital assets. The Trump administration signed executive orders in its first week in office to promote the growth of digital financial technology and established a strategic Bitcoin reserve to make the U.S. a global leader in the digital asset space.
However, if MSCI's proposal is implemented, it will directly prevent U.S. pension funds, 401(k) plans, and other long-term funds from investing in digital asset companies, leading to billions of dollars exiting the industry. This not only hinders the development of U.S. digital asset innovative companies but also potentially weakens the U.S.'s competitiveness in this strategic area, running counter to the established government policy direction.
Strategy cites analysts' estimates that Strategy alone could face up to $2.8 billion in passive stock liquidations due to MSCI's proposal. This not only harms Strategy itself but will also have a ripple effect on the entire digital asset ecosystem, such as potentially forcing Bitcoin mining companies to sell assets prematurely to adjust their asset structure, thereby distorting the normal supply-demand relationship in the digital asset market.
Strategy's Ultimate Appeal
Strategy presents two major appeals in an open letter:
First, we hope that MSCI will completely withdraw the exclusion proposal and allow the market to validate the value of Digital Asset Treasury (DAT) companies through free competition, enabling the index to neutrally and faithfully reflect the development trend of next-generation financial technology;
Second, if MSCI persists in "special treatment" of digital asset companies, it should expand the industry consultation scope, extend the consultation period, and provide more comprehensive logical support to explain the reasonableness of the rules.
Strategy is Not a Lone Warrior
Strategy is not a lone warrior. According to BitcoinTreasuries.NET data, as of December 11, 208 publicly listed companies globally hold over 1.07 million bitcoins, exceeding 5% of the total Bitcoin supply, with a current value of approximately $100 billion.

Source: BitcoinTreasuries.NET
These Digital Asset Treasury companies have become a critical bridge for institutions adopting cryptocurrency, providing compliant indirect exposure to pension funds, endowments, and other traditional financial institutions.
Previously, the Bitcoin-holding public company Strive suggested that MSCI should return the "choice" of digital asset companies to the market. A straightforward solution is to create a "Exclude Digital Asset Treasuries" version of the existing indices, such as the MSCI USA ex Digital Asset Treasuries Index and MSCI ACWI ex Digital Asset Treasuries Index, allowing investors to independently choose their benchmarks through a transparent screening mechanism, thereby preserving the integrity of the index and meeting the needs of different investors.
In addition, the industry organization Bitcoin for Corporations has launched a joint petition calling for MSCI to withdraw the digital asset proposal, advocating that classification should be based on a company's actual business model, financial performance, and operational characteristics, rather than simply drawing a line based on asset allocation. According to the organization's website, 309 companies or investors have currently signed the joint letter, signatories include not only Strategy but also Strive, BitGo, Redwood Digital Group, 21MIL, Btc inc, DeFi Development Corp, and other executives of well-known companies in the industry, as well as many individual developers and investors.
Conclusion
The standoff between Strategy and MSCI is fundamentally a debate on how "emerging financial innovation integrates into the traditional system." As a Digital Asset Treasury (DAT) company, a 'cross-border' entity between traditional finance and the cryptocurrency world, it is neither a pure tech company nor a simple investment fund but rather a new business model built on digital assets.
MSCI's proposal attempts to categorize these complex entities as "investment funds" and exclude them from the index using a "50% asset weight" standard. In contrast, Strategy insists that this oversimplified treatment is a severe misunderstanding of its business nature and a deviation from the principle of index neutrality. As the decision date of January 15, 2026, approaches, the outcome of this game will not only determine the eligibility of several Bitcoin-holding listed companies in the index but will also delineate a crucial "survival boundary" for the future position of the digital asset industry in the global traditional financial system.
References
<1>
<2>
<3>
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Trump Takes Control of the Federal Reserve: The Impact on Bitcoin in the Coming Months
The U.S. financial system is undergoing its most significant transformation in a century.

Castle Island Ventures partner: I don’t regret spending eight years in the cryptocurrency industry
Move forward with pragmatic optimism.

Undercurrents Surge: Crypto Whales Spark Another Wave of Accumulation

Fed Decision Preview: Balance Sheet Expansion Signals Are More Important Than Rate Cuts

