Strategy CEO: Selling Bitcoin is Plan Z; ‘We accumulate it… price agnostic’

Strategy CEO Fong Lee has a message for anyone still wondering whether the company might one day dump its Bitcoin: relax.

That’s basically the last page of the playbook.

Months after musing on a podcast that Strategy could sell Bitcoin ( BTC ) to fund dividends if its market value ever fell to parity, the company pulled the most Bitcoin-maxi move possible: it didn’t sell a satoshi.

Instead, it built a $1.44 billion cash cushion, enough to fund dividends for nearly two years, and upped its holdings to 650,000 BTC. That’s more than 3% of all Bitcoin in existence — a number big enough to make some ETFs blush.

In an interview with Yahoo Finance, Lee shut the door on the debate. “We don’t trade Bitcoin. We accumulate it. Price agnostic,” he said.

Translation: volatility is a spectator sport — Strategy is here for the long haul.

A 2029 problem, not now

Lee said the only scenario in which BTC might be sold is during a multi-year collapse in both Bitcoin and the company’s valuation. Even then, he framed it as a distant, worst-case conversation for 2029, not a 2025 problem.

A major part of the company’s strategy now rests on its new perpetual preferred shares — a financing tool Lee says investors don’t fully appreciate yet. Give it “12–24 months,” he says, and the market will understand why they’re a capital machine that doesn’t dilute shareholders and keeps the BTC conveyor belt running.

Strategy faces mounting competition

JPMorgan and Morgan Stanley are rolling out new Bitcoin-linked investment products, including leveraged structured notes tied to the iShares Bitcoin Trust ETF. These offerings give institutions controlled exposure to Bitcoin with capped upside and downside buffers — a model that challenges Strategy’s core identity as a corporate Bitcoin accumulator.

The company’s stock has already been under stress . Short-seller Jim Chanos publicly disclosed a long-Bitcoin/short-Strategy trade, and JPMorgan tightened margin requirements on Strategy shares in July, a move analysts say may have added selling pressure.

Around the same time, Metaplanet — a firm mirroring Strategy’s Bitcoin-heavy treasury approach — announced a capital raise that drew attention from MSCI.

With major banks expanding crypto offerings and several market events converging, some investors are questioning whether these moves signal a broader test of Strategy’s position as the dominant corporate vehicle for Bitcoin exposure.