On Tuesday, Warner Bros. Discovery revealed that HBO Max will be increasing the prices for all its subscription tiers, continuing the trend of rising costs in the streaming sector.
The Basic with Ads subscription now comes at $10.99 per month, which is $1 more than before. The annual option has also gone up by $10, now costing $109.99.
The Standard Plan has risen to $18.49 per month, an increase of $1.50. Its yearly rate is now $184.99, which is $15 higher. The Premium plan now costs $22.99 per month, up by $2, and the annual Premium subscription is now $229.99, reflecting a $20 jump.
These new rates take effect immediately for new customers, while existing subscribers will see the updated prices starting with their first bill on or after November 20.
The last time HBO Max adjusted its pricing was in June 2024.
This adjustment comes shortly after Warner Bros. Discovery CEO David Zaslav indicated that HBO Max would soon become pricier. During last month’s Goldman Sachs Communacopia + Technology Conference, Zaslav highlighted the platform’s high-quality offerings and suggested that its pricing had been too low.
“Because we deliver quality — whether it’s in film, television, or streaming — we believe this gives us the opportunity to increase our prices,” Zaslav explained. “We feel our service has been significantly undervalued.”
Zaslav also mentioned that HBO Max will eventually implement measures to limit password sharing. When these restrictions are introduced, HBO Max will join the ranks of other major streaming platforms like Netflix and Disney+ that have already taken similar steps.
HBO Max’s latest price increases follow similar moves by other streaming providers in recent weeks. Disney has raised the costs of Disney+ and Hulu, and Apple bumped up its streaming service prices in August.
